Diffusion of multi-generational high-technology products.
(2013)
Journal Article
Shi, L., Fernandes, K., & Chumnumpan, P. (2014). Diffusion of multi-generational high-technology products. Technovation, 34(3), 162-176. https://doi.org/10.1016/j.technovation.2013.11.008
Previous multi-generational product diffusion (MGPD) models were developed based on the diffusion patterns at that time, but may not be adopted in today's cases. By incorporating the effect of customers' forward-looking behaviour, this paper offers a... Read More about Diffusion of multi-generational high-technology products..