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Outputs (27)

Testing the self-selection theory in high corruption environments: evidence from exporting african smes (2018)
Journal Article
Gomes, E., Vendrell-Herrero, F., Mellahi, K., Angwin, D., & Sousa, C. M. (2018). Testing the self-selection theory in high corruption environments: evidence from exporting african smes. International Marketing Review, 35(5), 733-759. https://doi.org/10.1108/imr-03-2017-0054

Purpose Whilst substantial evidence from low-corruption, developed market environments supports the view that more productive firms are more likely to export, there has been little research into analysing the link between productivity and exports in... Read More about Testing the self-selection theory in high corruption environments: evidence from exporting african smes.

Marketing as an Investment in Shareholder Value (2018)
Journal Article
Hughes, M., Hughes, P., Yan, J., & Sousa, C. (2019). Marketing as an Investment in Shareholder Value. British Journal of Management, 30(4), 943-965. https://doi.org/10.1111/1467-8551.12284

We present resource‐based and capability‐based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a U‐shaped quadratic effect on sh... Read More about Marketing as an Investment in Shareholder Value.

Mood regulation, customer participation, and customer value creation in hospitality services (2017)
Journal Article
Taheri, B., Coelho, F., Sousa, C., & Evanschitzky, H. (2017). Mood regulation, customer participation, and customer value creation in hospitality services. International Journal of Contemporary Hospitality Management, 29(12), 3063-3081. https://doi.org/10.1108/ijchm-07-2016-0389

Purpose Customers play a key role in value creation. Not surprisingly, research has investigated customers' motivations to engage in the creation of value. However, the link between mood regulatory processes and customer participation in value creati... Read More about Mood regulation, customer participation, and customer value creation in hospitality services.

Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective (2017)
Book Chapter
Sousa, C., Li, Y., & He, X. (2017). Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective. In L. Leonidou, C. Katsikeas, S. Samiee, & B. Aykol (Eds.), Advances in global marketing : a research anthology (169-186). Springer Verlag. https://doi.org/10.1007/978-3-319-61385-7_8

Innovative imitation orientation, conceptualized as a multidimensional knowledge reconfiguration process composed of learning for adaptation, strategic direction focused on innovative imitation, and transfunctional support mechanism that encourages f... Read More about Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective.

Performance and Business Relatedness as Drivers of Exit Decision: A Study of MNCs from an Emerging Country (2017)
Journal Article
Tan, Q., & Sousa, C. (2018). Performance and Business Relatedness as Drivers of Exit Decision: A Study of MNCs from an Emerging Country. Global Strategy Journal, 8(4), 612-634. https://doi.org/10.1002/gsj.1170

Research summary This study examines the exit behavior of emerging market MNCs in the context of the parent company (PC)–foreign affiliate (FA) relationship. Specifically, we consider business relatedness as a moderating variable and examine its impa... Read More about Performance and Business Relatedness as Drivers of Exit Decision: A Study of MNCs from an Emerging Country.

Process Innovation: Open innovation and the moderating role of the motivation to achieve legitimacy (2017)
Journal Article
Tsinopoulos, C., Sousa, C., & Yan, J. (2018). Process Innovation: Open innovation and the moderating role of the motivation to achieve legitimacy. Journal of Product Innovation Management, 35(1), 27-48. https://doi.org/10.1111/jpim.12374

Global competition has increased the pressure for firms to develop new and efficient processes in ways that are perceived to be legitimate. At the same time, there has been a realization that engaging with open innovation can improve competitiveness.... Read More about Process Innovation: Open innovation and the moderating role of the motivation to achieve legitimacy.

Personality and the creativity of frontline service employees: Linear and curvilinear effects (2016)
Journal Article
Coelho, F., Lages, C., & Sousa, C. (2018). Personality and the creativity of frontline service employees: Linear and curvilinear effects. The International Journal of Human Resource Management, 29(17), 2580-2607. https://doi.org/10.1080/09585192.2016.1255982

Previous studies have investigated the relationship between the Five-Factor model of personality and creativity. As this model has been criticised for providing a limited account of an individual’s personality, this study considers additional persona... Read More about Personality and the creativity of frontline service employees: Linear and curvilinear effects.

A Review of the Empirical Research on Export Channel Selection between 1979 and 2015 (2016)
Journal Article
Li, M., He, X., & Sousa, C. (2016). A Review of the Empirical Research on Export Channel Selection between 1979 and 2015. International Business Review, 26(2), 303-323. https://doi.org/10.1016/j.ibusrev.2016.09.001

Export channel selection is an important strategy for exporting firms. Over the last 45 years, there have been a number of studies investigating the antecedents and outcomes of this strategy. However, no single study systematically reviews the findin... Read More about A Review of the Empirical Research on Export Channel Selection between 1979 and 2015.