Impact of low alcohol verbal descriptors on perceived strength: An experimental study
(2017)
Journal Article
Vasiljevic, M., Couturier, D., & Marteau, T. (2018). Impact of low alcohol verbal descriptors on perceived strength: An experimental study. British Journal of Health Psychology, 23(1), 38-67. https://doi.org/10.1111/bjhp.12273
Objectives: Low alcohol labels are a set of labels that carry descriptors such as ‘low’ or ‘lighter’ to denote alcohol content in beverages. There is growing interest from policymakers and producers in lower strength alcohol products. However, there... Read More about Impact of low alcohol verbal descriptors on perceived strength: An experimental study.