The Feedback-Related Negativity and the P300 Brain Potential Are Sensitive to Price Expectation Violations in a Virtual Shopping Task
(2016)
Journal Article
Schaefer, A., Buratto, L. G., Goto, N., & Brotherhood, E. V. (2016). The Feedback-Related Negativity and the P300 Brain Potential Are Sensitive to Price Expectation Violations in a Virtual Shopping Task. PLoS ONE, 11(9), Article e0163150. https://doi.org/10.1371/journal.pone.0163150
A large body of evidence shows that buying behaviour is strongly determined by consumers’ price expectations and the extent to which real prices violate these expectations. Despite the importance of this phenomenon, little is known regarding its neur... Read More about The Feedback-Related Negativity and the P300 Brain Potential Are Sensitive to Price Expectation Violations in a Virtual Shopping Task.