The effects of absolute risks, relative risks, frequencies, and probabilities on decision quality
(2011)
Journal Article
Covey, J. (2011). The effects of absolute risks, relative risks, frequencies, and probabilities on decision quality. Journal of Health Communication, 16(7), 788-801. https://doi.org/10.1080/10810730.2011.561916
It is important to understand how the quality of people's decision making may be affected by the format used to present treatment benefits. Two experiments compared the accuracy of presenting the benefits of cancer screening tests or vaccines using e... Read More about The effects of absolute risks, relative risks, frequencies, and probabilities on decision quality.