Do personalisation and emotions affect the use of cancer-related websites?
(2017)
Journal Article
Hadzidedic Bazdarevic, S., & Cristea, A. (2017). Do personalisation and emotions affect the use of cancer-related websites?. Online Information Review, 41(1), 102-118. https://doi.org/10.1108/oir-09-2015-0305
Purpose: The purpose of this paper is to explore the type of personalisation services satisfying the needs of cancer websites’ target users, and the influence of their emotional states on website usage intentions. Design/methodology/approach: Three d... Read More about Do personalisation and emotions affect the use of cancer-related websites?.