Reconceptualizing Franchisee Performance: A Configurational Approach in a Base‐of‐the‐Pyramid Context (2024)
Journal Article
Newbery, R., McKague, K., Muñoz, P., & Kimmitt, J. (2024). Reconceptualizing Franchisee Performance: A Configurational Approach in a Base‐of‐the‐Pyramid Context. British Journal of Management, https://doi.org/10.1111/1467-8551.12826

This paper proposes and tests a new conceptual framing for franchisee performance that draws on institutional complexity to explore the interaction of corporate, market, and relational logics of performance. Extant research draws on corporate and mar... Read More about Reconceptualizing Franchisee Performance: A Configurational Approach in a Base‐of‐the‐Pyramid Context.