A long and winding road: The hard graft of scaling social change in complex systems (2024)
Journal Article
Healy, J., Hughes, J., Donnelly-Cox, G., & Shantz, A. (2024). A long and winding road: The hard graft of scaling social change in complex systems. Journal of Business Venturing Insights, 21, Article e00455. https://doi.org/10.1016/j.jbvi.2024.e00455

Advice abounds on how to implement large-scale social change, much of which emphasizes a simplistic linear process, led by a heroic central actor. Rigorous case studies have shown that social change is far more complex: it is a reci... Read More about A long and winding road: The hard graft of scaling social change in complex systems.