The lack of market integration in the Chinese beer and wine markets: Evidence from Stationarity Test. (2016)
Book Chapter
Lau, M., Lin, Z., Boansi, D., & Ma, J. (2016). The lack of market integration in the Chinese beer and wine markets: Evidence from Stationarity Test. In I. Cabras, D. Higgins, & D. Preece (Eds.), Brewing, Beer and Pubs: A Global Perspective (123-144). Palgrave Macmillan. https://doi.org/10.1057/9781137466181_7

Prior to economic and market reforms, China was a relatively closed society in deep economic stagnation, mainly due to excessive centralized bureaucratic control, misallocation of both investments and outputs, and generally low factor productivity. T... Read More about The lack of market integration in the Chinese beer and wine markets: Evidence from Stationarity Test..

Customer perceived value of frequent flyer programmes: An empirical study of airline passengers in China. (2016)
Book Chapter
Lin, Z., Quan, R., Lau, C., & Ma, J. (2016). Customer perceived value of frequent flyer programmes: An empirical study of airline passengers in China. In A. Gbadamosi (Ed.), Handbook of Research on Consumerism and Buying Behavior in Developing Nations (30-52). IGI Global. https://doi.org/10.4018/978-1-5225-0282-1.ch002

This chapter aims to examine Chinese air passengers' perceived value of the Frequent Flyer Programme (FFP), and its impact on passenger loyalty. The study develops and tests a conceptual model of three dimensions of FFP value (economic, emotional, an... Read More about Customer perceived value of frequent flyer programmes: An empirical study of airline passengers in China..