Ensemble learning with dynamic weighting for response modeling in direct marketing (2024)
Journal Article
Zhang, X., Zhou, Y., Lin, Z., & Wang, Y. (2024). Ensemble learning with dynamic weighting for response modeling in direct marketing. Electronic Commerce Research and Applications, 64, Article 101371. https://doi.org/10.1016/j.elerap.2024.101371

Response modeling, a key to successful direct marketing, has become increasingly prevalent in recent years. However, it practically suffers from the difficulty of class imbalance, i.e., the number of responding (target) customers is often much smalle... Read More about Ensemble learning with dynamic weighting for response modeling in direct marketing.