International market selection and export performance: A transaction cost analysis (2016)
Journal Article
He, X., Lin, Z., & Wei, Y. (2016). International market selection and export performance: A transaction cost analysis. European Journal of Marketing, 50(5/6), 916-941. https://doi.org/10.1108/ejm-02-2013-0083

Purpose Exporting firms are concerned with which foreign country to select and the performance consequences of this international market selection (IMS) decision. On the basis of transaction cost analysis (TCA), this paper proposes a conceptual frame... Read More about International market selection and export performance: A transaction cost analysis.