The role of corporate brand image for B2B relationships of logistics service providers in China (2020)
Journal Article
Balmer, J., Lin, Z., Chen, W., & He, X. (2020). The role of corporate brand image for B2B relationships of logistics service providers in China. Journal of Business Research, 117, 850-861. https://doi.org/10.1016/j.jbusres.2020.03.043

This study examines the strategic significance of B2B corporate brand image of global logistics corporate brand providers in China offering international express parcel/postage delivery services. Drawing on dual-process theory the research revealed t... Read More about The role of corporate brand image for B2B relationships of logistics service providers in China.

International market selection and export performance: A transaction cost analysis (2016)
Journal Article
He, X., Lin, Z., & Wei, Y. (2016). International market selection and export performance: A transaction cost analysis. European Journal of Marketing, 50(5/6), 916-941. https://doi.org/10.1108/ejm-02-2013-0083

Purpose Exporting firms are concerned with which foreign country to select and the performance consequences of this international market selection (IMS) decision. On the basis of transaction cost analysis (TCA), this paper proposes a conceptual frame... Read More about International market selection and export performance: A transaction cost analysis.

The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image (2015)
Journal Article
Lin, Z., & He, X. (2015). The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image. Journal of Brand Management, 22(3), 211-228. https://doi.org/10.1057/bm.2014.26

Both foreign and domestic retailers are competing for the newly emerged affluent consumers in China, yet little is known about how these retailer brands are perceived by the Chinese consumers. The corporate branding literature often considers retaile... Read More about The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image.