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Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study (2022)
Journal Article
Fenton, A., Cooper-Ryan, A. M., Hardey, M. (., & Ahmed, W. (2022). Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study. International Journal of Environmental Research and Public Health, 19(14), Article 8417. https://doi.org/10.3390/ijerph19148417

Background: The last decade has seen a dramatic shift toward the study of fitness surveillance, thanks in part to the emergence of mobile health (mHealth) apps that allow users to track their health through a variety of data-driven insights. This stu... Read More about Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study.

Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game (2022)
Journal Article
Ahmed, W., Fenton, A., Hardey, M., & Das, R. (2022). Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game. IIM Kozhikode Society & Management Review, 11(2), 222-234. https://doi.org/10.1177/22779752221083351

Management literature has extensively studied viral marketing in the last decade; however, there is a lack of research in understanding network structures and the role of influencers within popular cultural consumption, such as on-demand digital medi... Read More about Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game.

Household Self-Tracking During a Global Health Crisis (2022)
Book
Hardey, M. (2022). Household Self-Tracking During a Global Health Crisis. Emerald. https://doi.org/10.1108/9781800439146

Self-tracking is a rapidly growing area of study and will play an important role in the future of how we understand health change and responsibility. Understanding the personal and social dimensions of tracking within households improves our understa... Read More about Household Self-Tracking During a Global Health Crisis.

Digital Seriality and Narrative Branching: Season One, the Podcast Serial (2022)
Journal Article
Hardey, M., & James, S. J. (2022). Digital Seriality and Narrative Branching: Season One, the Podcast Serial. Communication and Critical/Cultural Studies, 19(1), 74-90. https://doi.org/10.1080/14791420.2022.2029513

This paper explores the characteristics of storytelling in a digital medium through Season One of the podcast Serial. We also analyse how Serial’s digital audience engages with and reacts to the narrative, and the ways in which such an audience influ... Read More about Digital Seriality and Narrative Branching: Season One, the Podcast Serial.

Tracking the Trackers: Self-Tracking in Households as Social Practice (2022)
Journal Article
Hardey, M. (2022). Tracking the Trackers: Self-Tracking in Households as Social Practice. Digital Health, 8, 1-11. https://doi.org/10.1177/20552076221093131

The purpose of this article is to examine the effect of different types of self-tracking users (trackers) on the health behaviours of others living in the same household. The study takes an international perspective, examining tracking practises from... Read More about Tracking the Trackers: Self-Tracking in Households as Social Practice.