Modelling creative innovation (2010)
Journal Article
Ormerod, P., & Bentley, R. A. (2010). Modelling creative innovation. Cultural Science Journal, 3(1),

The economic concept of rationality seems inappropriate in the context of creative innovation, because of its assumption that the tastes and preferences of agents are fixed. The concept of copying, of imitating the behaviour of others, has equal clai... Read More about Modelling creative innovation.