Outputs (23)

Ensemble learning with dynamic weighting for response modeling in direct marketing (2024)
Journal Article
Zhang, X., Zhou, Y., Lin, Z., & Wang, Y. (2024). Ensemble learning with dynamic weighting for response modeling in direct marketing. Electronic Commerce Research and Applications, 64, Article 101371. https://doi.org/10.1016/j.elerap.2024.101371

Response modeling, a key to successful direct marketing, has become increasingly prevalent in recent years. However, it practically suffers from the difficulty of class imbalance, i.e., the number of responding (target) customers is often much smalle... Read More about Ensemble learning with dynamic weighting for response modeling in direct marketing.

Theorising worker voice for supply chain justice – communication, representation and recognition (2024)
Journal Article
Stephens, V., Benstead, A. V., Goworek, H., Charles, E., & Lukic, D. (2024). Theorising worker voice for supply chain justice – communication, representation and recognition. International Journal of Operations & Production Management, https://doi.org/10.1108/ijopm-06-2023-0528

Purpose
The paper explores the notion of worker voice in terms of its implications for supply chain justice. The paper proposes the value of the recognition perspective on social justice for framing workers’ experiences in global supply chains and i... Read More about Theorising worker voice for supply chain justice – communication, representation and recognition.

Algorithmic personalization and brand loyalty: An experiential perspective (2024)
Journal Article
Obiegbu, J., & Larsen, G. (2024). Algorithmic personalization and brand loyalty: An experiential perspective. Marketing Theory, https://doi.org/10.1177/14705931241230041

This article explores the relationship between algorithmic personalization and brand loyalty by examining how personalization experiences are articulated within the context of music streaming consumption. Despite previous acknowledgement of the link... Read More about Algorithmic personalization and brand loyalty: An experiential perspective.