Outputs (6)

Antecedents of Customer Participation on Sharing Platforms: A Meta‐analysis (2024)
Journal Article
Blut, M., & Wang, C. (online). Antecedents of Customer Participation on Sharing Platforms: A Meta‐analysis. British Journal of Management, https://doi.org/10.1111/1467-8551.12871

Given the substantive influence of the digital revolution on the sharing economy, it is timely and relevant to ask why some sharing platforms (e.g. Airbnb and Uber) achieve significant success while others fail. To determine which factors encourage c... Read More about Antecedents of Customer Participation on Sharing Platforms: A Meta‐analysis.

Influencer marketing effectiveness: A meta-analytic review (2024)
Journal Article
Pan, M., Blut, M., Ghiassaleh, A., & Lee, Z. W. (online). Influencer marketing effectiveness: A meta-analytic review. Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-024-01052-7

Influencer marketing significantly impacts consumer behavior and decision-making. However, identifying the drivers of influencer marketing effectiveness and conditions that enhance their impact remains challenging. This meta-analysis, which synthesiz... Read More about Influencer marketing effectiveness: A meta-analytic review.

Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis (2024)
Journal Article
Blut, M., Wünderlich, N. V., & Brock, C. (2024). Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis. Journal of Retailing, 100(2), 293-315. https://doi.org/10.1016/j.jretai.2024.04.001

Retailers rely on virtual assistants (VAs), such as Amazon's Alexa and chatbots, to deliver 24/7 customer service at low costs, as well as novel shopping opportunities. Despite improved VA capabilities due to artificial intelligence (AI), many retail... Read More about Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis.

Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes (2024)
Journal Article
El-Manstrly, D., Herhausen, D., Guha, A., Blut, M., & Grewal, D. (2024). Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes. Journal of Retailing, 100(2), 274-292. https://doi.org/10.1016/j.jretai.2024.03.002

Anecdotal evidence indicates a notable shift in online consumer expectations, emphasizing a desire for an enjoyable online shopping experience, beyond convenience and efficiency. This insight thus prompts key questions: Should retai... Read More about Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes.

Ethical compass: The need for Corporate Digital Responsibility in the use of Artificial Intelligence in financial services (2024)
Journal Article
Tóth, Z., & Blut, M. (2024). Ethical compass: The need for Corporate Digital Responsibility in the use of Artificial Intelligence in financial services. Organizational Dynamics, 53(2), Article 101041. https://doi.org/10.1016/j.orgdyn.2024.101041

Service research and business ethics literature intersect concerning the question of artificial intelligence (AI) service robot accountability. In financial services, there is a broad spectrum of potential ethical issues, from data usage to customer... Read More about Ethical compass: The need for Corporate Digital Responsibility in the use of Artificial Intelligence in financial services.

Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions (2024)
Journal Article
Wünderlich, N., Blut, M., & Brock, C. (2024). Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions. Journal of Product Innovation Management, 41(5), 1022-1046. https://doi.org/10.1111/jpim.12726

The increasing introduction of intelligent, interactive robots in the service industry raises concerns about the potential dehumanization of service provision and its influences on corporate brand perceptions. To avoid adverse effects, new service de... Read More about Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions.