Achieving relational governance effectiveness: An examination of B2B management practices in Taiwan
(2020)
Journal Article
Liu, C.-L. E., Sinkovics, N., & Sinkovics, R. R. (2020). Achieving relational governance effectiveness: An examination of B2B management practices in Taiwan. Industrial Marketing Management, 90, 453-465. https://doi.org/10.1016/j.indmarman.2020.08.004
This study examines the antecedents of relational governance effectiveness in a country context where the prevalence of Confucian values is expected to create a culturally ingrained preference for relational governance. We also explore whether differ... Read More about Achieving relational governance effectiveness: An examination of B2B management practices in Taiwan.