Professor Rudolf Sinkovics' Outputs (9)

Qualitative analysis of online communities to support international business decisions (2014)
Book Chapter
Sinkovics, R. R., Penz, E., & Molina-Castillo, F. J. (2014). Qualitative analysis of online communities to support international business decisions. In Handbook of Strategic e-Business Management (841-862). Springer. https://doi.org/10.1007/978-3-642-39747-9_35

Social, cultural, political and technological forces have significantly transformed the competitive landscape of the global economy. Amongst these forces, technology has arguably had the most rejuvenating impact on the way international businesses in... Read More about Qualitative analysis of online communities to support international business decisions.

Problems of Equivalence in Cross-Cultural Marketing Research (2014)
Book Chapter
Salzberger, T., Sinkovics, R., & Holzmüller, H. (2015). Problems of Equivalence in Cross-Cultural Marketing Research. In E. J. Wilson, & J. F. Hair Jr. (Eds.), Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (74–78). Springer. https://doi.org/10.1007/978-3-319-13141-2_36

Cultural diversity can impede the standardization of marketing programs and increase the complexity of marketing research efforts (see Assael, 1992; Cateora, 1996; Douglas and Craig, 1992). In the context of marketing research, the cross-cultural com... Read More about Problems of Equivalence in Cross-Cultural Marketing Research.

Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions (2014)
Journal Article
Sinkovics, R. R., Jedin, M. H., & Sinkovics, N. (2014). Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions. European Journal of International Management, 8(6), 644-670. https://doi.org/10.1504/EJIM.2014.064899

Cross-border mergers and acquisitions (M&As) are strategic business expansions across national boundaries, which can prove rather problematic and complex. The most challenging part of the process is the integration of two different firms that feature... Read More about Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions.

An exploratory analysis of the internationalization of innovative activity in Finnish multinational enterprises (2014)
Journal Article
Yamin, M., Sinkovics, R. R., & Richardson, C. (2014). An exploratory analysis of the internationalization of innovative activity in Finnish multinational enterprises. European Journal of International Management, 8(3), 310-330. https://doi.org/10.1504/EJIM.2014.060771

This paper investigates two aspects of the internationalization of innovation in Finnish multinational companies, the growing innovativeness of foreign subsidiaries (‘creative subsidiaries’) and the phenomenon of ‘cross-fertilization’, between R&D la... Read More about An exploratory analysis of the internationalization of innovative activity in Finnish multinational enterprises.

The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs? (2014)
Journal Article
Sinkovics, N., Sinkovics, R. R., & Yamin, M. (2014). The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?. International Business Review, 23(4), 692-707. https://doi.org/10.1016/j.ibusrev.2013.12.004

Abstract This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual bu... Read More about The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?.

The impact of technological, organizational and environmental characteristics on electronic collaboration and relationship performance in international customer–supplier relationships (2014)
Journal Article
Jean, R.-J. B., Sinkovics, R. R., & Kim, D. (2014). The impact of technological, organizational and environmental characteristics on electronic collaboration and relationship performance in international customer–supplier relationships. Information and Management, 51(7), 854-864. https://doi.org/10.1016/j.im.2014.08.002

The literature suggests that advances in information and communication technologies have been a major driver of the restructuring of multinational enterprises and their cross-border supply chain management. However, the role of information technology... Read More about The impact of technological, organizational and environmental characteristics on electronic collaboration and relationship performance in international customer–supplier relationships.

Rising powers from emerging markets—The changing face of international business (2014)
Journal Article
Sinkovics, R. R., Yamin, M., Nadvi, K., & Zhang, Y. Z. (2014). Rising powers from emerging markets—The changing face of international business. International Business Review, 23(4), 675-679. https://doi.org/10.1016/j.ibusrev.2014.04.001

There is recognition that some emerging economies, in particular China, India and Brazil and their economic dynamism have the potential to change the face of international business (IB). Both in terms of theory but also in terms of the amount of empi... Read More about Rising powers from emerging markets—The changing face of international business.

Tellyo: A start-up company from Northern Europe and the quest for customers and markets (2014)
Book Chapter
Kuivalainen, O., Sinkovics, R. R., & Vanninen, H. (2014). Tellyo: A start-up company from Northern Europe and the quest for customers and markets. In P. Ghauri, & P. Cateora (Eds.), International Marketing (473-480). (4th ed.). McGraw-Hill Education

Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging, a... Read More about Tellyo: A start-up company from Northern Europe and the quest for customers and markets.

A retrospective on: Infrastructure or foreign direct investment? (2014)
Book Chapter
Yamin, M., & Sinkovics, R. R. (2014). A retrospective on: Infrastructure or foreign direct investment?. In International Business and Sustainable Development: Volume 8 (231-247). Emerald. https://doi.org/10.1108/s1745-8862%282013%290000008015

This chapter revisits the paper by Yamin and Sinkovics (2009) on the paradoxical relationship between MNE current strategies and economic development. There is evidence that positive developmental impacts of FDI flows are conditional on high levels o... Read More about A retrospective on: Infrastructure or foreign direct investment?.