The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?

Sinkovics, Noemi; Sinkovics, Rudolf R.; Yamin, Mo

Abstract

Abstract This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.

Citation

Sinkovics, N., Sinkovics, R. R., & Yamin, M. (2014). The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?. International Business Review, 23(4), 692-707. https://doi.org/10.1016/j.ibusrev.2013.12.004

• Journal Article Type: Article
• Publication Date: 2014-08
• Deposit Date: Oct 16, 2024
• Journal: International Business Review
• Print ISSN: 0969-5931
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 23
• Issue: 4
• Pages: 692-707
• DOI: https://doi.org/10.1016/j.ibusrev.2013.12.004
• Keywords: Bottom of the pyramid (BOP), Business models, Rising powers, Social value creation
• Public URL: https://durham-repository.worktribe.com/output/2773029