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Professor Rudolf Sinkovics' Outputs (8)

Understanding the impact of relational capital and organizational learning on alliance outcomes (2009)
Journal Article
Liu, C.-L. (., Ghauri, P. N., & Sinkovics, R. R. (2010). Understanding the impact of relational capital and organizational learning on alliance outcomes. Journal of World Business, 45(3), https://doi.org/10.1016/j.jwb.2009.09.005

This paper examines how relational capital influences the acquisition of knowledge among alliance partners. We propose that firms with higher levels of inter- and intrafirm learning are better able to achieve superior alliance outcomes. A conceptual... Read More about Understanding the impact of relational capital and organizational learning on alliance outcomes.

Social distance between residents and international tourists - Implications for international business (2009)
Journal Article
Sinkovics, R. R., & Penz, E. (2009). Social distance between residents and international tourists - Implications for international business. International Business Review, 18(5), 457-469. https://doi.org/10.1016/j.ibusrev.2009.06.002

This paper uses the social distance concept and employs a revised version of Bogardus' [Bogardus, E. S. (1933b). Social problems and social processes: Selected papers from the proceedings of the American sociological society. Chicago, IL: University... Read More about Social distance between residents and international tourists - Implications for international business.

Information technology-based innovation in international marketing education: A comparison of learning environments (2009)
Journal Article
Sinkovics, R. R., Haghirian, P., & Yu, S. (2009). Information technology-based innovation in international marketing education: A comparison of learning environments. Journal of Teaching in International Business, 20(2), 123-148. https://doi.org/10.1080/08975930902827841

Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in... Read More about Information technology-based innovation in international marketing education: A comparison of learning environments.

Qualitative Analyse von Online Communities für Neuproduktentscheidungen (2009)
Journal Article
Sinkovics, R., Penz, E., & Molina Castillo, F. J. (2009). Qualitative Analyse von Online Communities für Neuproduktentscheidungen. der markt, 48(1), 61-72. https://doi.org/10.1007/s12642-009-0004-0

In zunehmendem Maße verwenden KonsumentInnen computer-basierte Kommunikationsformen, Bulletin-boards, Newsgroups, Chatrooms, Emailverteiler und Webseiten und sonstige online Formate um sich auszutauschen beziehungsweise um nach Produkten zu recherchi... Read More about Qualitative Analyse von Online Communities für Neuproduktentscheidungen.

The use of partial least squares path modeling in international marketing (2009)
Book Chapter
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In R. R. Sinkovics, & P. N. Ghauri (Eds.), New Challenges to International Marketing (277-319). Emerald. https://doi.org/10.1108/S1474-7979%282009%290000020014

In order to determine the status quo of PLS path modeling in international marketing research, we conducted an exhaustive literature review. An evaluation of double-blind reviewed journals through important academic publishing databases (e.g., ABI/In... Read More about The use of partial least squares path modeling in international marketing.