Professor Rudolf Sinkovics rudolf.sinkovics@durham.ac.uk
Professor
Special Issue: Qualitative Marketing Forschung – Konzeptionelle Entwicklungen und Methodische Trends
Sinkovics, Rudolf R.
Authors
Citation
Sinkovics, R. R. (2009). Special Issue: Qualitative Marketing Forschung – Konzeptionelle Entwicklungen und Methodische Trends. der markt, 48(1), 3-5. https://doi.org/10.1007/s12642-009-0007-x
| Journal Article Type | Editorial |
|---|---|
| Online Publication Date | Mar 31, 2009 |
| Publication Date | 2009-05 |
| Deposit Date | Jan 29, 2025 |
| Journal | der markt |
| Print ISSN | 0025-3863 |
| Publisher | Springer |
| Peer Reviewed | Peer Reviewed |
| Volume | 48 |
| Issue | 1 |
| Pages | 3-5 |
| DOI | https://doi.org/10.1007/s12642-009-0007-x |
| Keywords | Qualitative research, marketing research, conceptual developments, methodology, methodologies, trends |
| Public URL | https://durham-repository.worktribe.com/output/2772868 |
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