Determinants of WTP for Prosecco wine: a latent class regression with attitudinal responses.
(2013)
Journal Article
Thiene, M., Scarpa, R., Galletto, L., & Boatto, V. (2013). Determinants of WTP for Prosecco wine: a latent class regression with attitudinal responses. British Food Journal, 11(2), 279-289. https://doi.org/10.1108/00070701311302249
Purpose – Under investigation is Prosecco wine, a sparkling white wine from North‐East Italy. Information collection on consumer perceptions is particularly relevant when developing market strategies for wine, especially so when local production and... Read More about Determinants of WTP for Prosecco wine: a latent class regression with attitudinal responses..