Reassuringly British: consumer engagement with domestic products and brands
(2023)
Journal Article
Atkinson-Toal, A. (2023). Reassuringly British: consumer engagement with domestic products and brands. International Journal of Retail & Distribution Management, 51(7), 845-861. https://doi.org/10.1108/ijrdm-01-2022-0003
Purpose –This paper investigates consumer engagement, evaluation and beliefs of domestic products and the influence of such associated attributes communicated via domestic COO labelling within the United Kingdom.
Design/methodology/approach – A visu...
Read More about Reassuringly British: consumer engagement with domestic products and brands.