Dr Aarron Atkinson-Toal's Outputs (3)

Generative Artificial Intelligence (AI) Education Policies of UK Universities (2024)
Journal Article
Atkinson-Toal, A., & Guo, C. (2024). Generative Artificial Intelligence (AI) Education Policies of UK Universities. Enhancing Teaching and Learning in Higher Education, 2, 70-94. https://doi.org/10.62512/etlhe.20

Generative artificial intelligence (AI) technologies are becoming integral to academic and professional landscapes, with universities rapidly developing policies that govern ethical and effective usage. Yet such efforts are fragmented across institut... Read More about Generative Artificial Intelligence (AI) Education Policies of UK Universities.

Student Value of a Transdisciplinary Approach to Curriculum Development (2024)
Journal Article
Atkinson-Toal, A. (online). Student Value of a Transdisciplinary Approach to Curriculum Development. Journal of Marketing Education, https://doi.org/10.1177/02734753241288182

A transdisciplinary approach to the learning experience offers students a preparedness for life beyond the classroom by enhancing disciplinary knowledge and understanding, developing skills of metacognition, or encouraging collaboration to effectivel... Read More about Student Value of a Transdisciplinary Approach to Curriculum Development.

Reassuringly British: consumer engagement with domestic products and brands (2023)
Journal Article
Atkinson-Toal, A. (2023). Reassuringly British: consumer engagement with domestic products and brands. International Journal of Retail & Distribution Management, 51(7), 845-861. https://doi.org/10.1108/ijrdm-01-2022-0003

Purpose –This paper investigates consumer engagement, evaluation and beliefs of domestic products and the influence of such associated attributes communicated via domestic COO labelling within the United Kingdom.
Design/methodology/approach – A visu... Read More about Reassuringly British: consumer engagement with domestic products and brands.