Dr Hazel Huang's Outputs (4)

Do Ethical Purchase Intentions Really Lead to Ethical Purchase Behaviour? A Case of Animal-testing Issues in Shampoo (2013)
Journal Article
Mader, A., Huang, H., & Tseng, T. (2013). Do Ethical Purchase Intentions Really Lead to Ethical Purchase Behaviour? A Case of Animal-testing Issues in Shampoo. International Business Research, 6(7), 102-110

Self-Brand Connection: The Role of Achievement and brand Consciousness in Public versus Private Consumption Situations (2013)
Presentation / Conference Contribution
Huang, H. H., & Mitchell, V.-W. (2013, December). Self-Brand Connection: The Role of Achievement and brand Consciousness in Public versus Private Consumption Situations. Paper presented at 8th Global Brand Conference of the Academy of Marketing (SIG: Brand, Identity and Corporate Reputation), Porto, Portugal

The Role of Imagination and Brand Personification in Brand Relationships (2013)
Journal Article
Huang, H., & Mitchell, V. (2014). The Role of Imagination and Brand Personification in Brand Relationships. Psychology and Marketing, 31(1), 38-47. https://doi.org/10.1002/mar.20673

How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design (2013)
Presentation / Conference Contribution
Arif, F., Cooke, A., & Huang, H. H. (2013, June). How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design. Paper presented at European Academy of Marketing Conference (EMAC), Istanbul, Turkey