The Transfer and Limitations of the Relationship Metaphor in Identity-Relevant Consumption Situations
(2012)
Book Chapter
Huang, H. (2012). The Transfer and Limitations of the Relationship Metaphor in Identity-Relevant Consumption Situations. In S. Fournier, M. Breazeale, & M. Fetscherin (Eds.), Consumer-Brand Relationships: Theory and Practice (244-261). Routledge
Research Repository