Cognitive Economy and Product Categorization
(2024)
Journal Article
Piazzai, M., Liu, M., & Montauti, M. (2024). Cognitive Economy and Product Categorization. Organization Science, 35(5), 1866-1889. https://doi.org/10.1287/orsc.2021.15751
In mediated markets, the categorization of products by mediators is critical to efficient interaction between producers and consumers. As organizational research tends to focus on the consequences of categorization rather than its antecedents, howeve... Read More about Cognitive Economy and Product Categorization.