Marketing Live Music.
(2014)
Book Chapter
O’Reilly, D., Larsen, G., & Kubacki, K. (2014). Marketing Live Music. In K. Burland, & S. Pitts (Eds.), Coughing and Clapping: Investigating Audience Experience. Ashgate/SEMPRE
Professor Gretchen Larsen's Outputs (4)
Farewell to Consumerism: Countervailing Logics of Growth in Consumption (2014)
Journal Article
Chatzidakis, A., Larsen, G., & Bishop, S. (2014). Farewell to Consumerism: Countervailing Logics of Growth in Consumption. Ephemera, 14(4), 753-764
A Deviant Art: Tattoo-Related Stigma in an Era of Commodification (2014)
Journal Article
Larsen, G., Patterson, M., & Markham, L. (2014). A Deviant Art: Tattoo-Related Stigma in an Era of Commodification. Psychology and Marketing, 31(8), 670-681. https://doi.org/10.1002/mar.20727In Western society, tattoos have historically signified deviance and those who were tattooed were often stigmatized as a result. Extant research examines the nature of stigma and identifies a number of stigma management strategies adopted by people w... Read More about A Deviant Art: Tattoo-Related Stigma in an Era of Commodification.
“Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running (2014)
Journal Article
Kerrigan, F., Larsen, G., Hanratty, S., & Korta, K. (2014). “Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running. Marketing Theory, 14(2), 147-166. https://doi.org/10.1177/1470593114521451This study examines the ubiquitous nature of music in the context of the running community. Data collected from an online running forum and a series of diary studies and interviews indicate that runners use mobile music technologies to create soundsc... Read More about “Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running.