Professor Gretchen Larsen's Outputs (2)

Examining the Effect of Market Orientation on Innovativeness. (2006)
Journal Article
Tajeddini, K., Trueman, M., & Larsen, G. (2006). Examining the Effect of Market Orientation on Innovativeness. Journal of Marketing Management, 22(5-6), 529-551. https://doi.org/10.1362/026725706777978640

The Social Construction of Destination Image – A New Zealand Film Example. (2006)
Book Chapter
Larsen, G., & George, V. (2006). The Social Construction of Destination Image – A New Zealand Film Example. In L. Kahle, & C. Kim (Eds.), Creating Images and the Psychology of Marketing Communications (117-139). New Jersey: Lawrence Erlbaum Associates