A diffusion model for service products.
(2014)
Journal Article
Shi, L., & Fernandes, K. (2014). A diffusion model for service products. Journal of Services Marketing, 28(4), 331-341. https://doi.org/10.1108/jsm-11-2012-0224
Purpose – This paper aims to develop a diffusion model that can be used to understand and forecast the market growth of service products in a competitive environment. Despite the fast growth of the service sector, the existing literature has dedicate... Read More about A diffusion model for service products..