Skip to main content

Research Repository

Advanced Search

All Outputs (59)

Becoming a Practice (2009)
Journal Article
Bjørkeng, K., Pitsis, T., & Clegg, S. (2009). Becoming a Practice. Management Learning, 40(2), 145-159

A Critical Review of Impulse Purchasing and its Measurement. (2009)
Presentation / Conference Contribution
Xiao, S., Newman, A., & Nicholson, M. (2009, December). A Critical Review of Impulse Purchasing and its Measurement. Paper presented at Spring Conference of the Marketing Management Association, Chicago, USA

A combined QFD and Fuzzy integer programming framework to determine attribute levels for conjoint study (2009)
Book Chapter
The Art and Science Behind Successful Product Launches (243-256). Springer Verlag. https://doi.org/10.1007/978-90-481-2860-0_13

In a recent paper, Chaudhuri and Bhattacharyya propose a methodology combing Quality Function Deployment (QFD) and Integer Programming framework to determine the attribute levels for a Conjoint Analysis (CA). The product planning decisions, however,... Read More about A combined QFD and Fuzzy integer programming framework to determine attribute levels for conjoint study.

Two period product choice models for commercial vehicles. (2009)
Book Chapter
Chaudhuri, A., & Singh, K. (2009). Two period product choice models for commercial vehicles. In N. Srinivasa Raghavan, & J. A. Cafeo (Eds.), The Art and Science Behind Successful Product Launches (289-301). Springer Verlag. https://doi.org/10.1007/978-90-481-2860-0

Choosing products to launch from a set of platform based variants and determining their prices are some of the critical decisions involved in any new product development (NPD) process. Commercial vehicles are products, whose sales are closely tied wi... Read More about Two period product choice models for commercial vehicles..