Consumer Behaviour Analysis and Consumer Brand Choice
(2007)
Journal Article
Foxall, G., Oliveira-Castro, J., James, V., & Schrezenmaier, T. (online). Consumer Behaviour Analysis and Consumer Brand Choice. Management online review,
This is the SECOND of TWO linked articles on consumer behavioural analysis dealing with the Behavioural Perspective Model, which locates consumer behaviour at the intersection of the consumer’s learning history and the consumer situation. As an examp... Read More about Consumer Behaviour Analysis and Consumer Brand Choice.