All Outputs (2)

Consumer Behaviour Towards Counterfeit Goods – A Situational Perspective. (2009)
Presentation / Conference Contribution
Xiao, S., & Nicholson, M. (2009, December). Consumer Behaviour Towards Counterfeit Goods – A Situational Perspective. Paper presented at British Academy of Management Conference., Brighton, UK

A Critical Review of Impulse Purchasing and its Measurement. (2009)
Presentation / Conference Contribution
Xiao, S., Newman, A., & Nicholson, M. (2009, December). A Critical Review of Impulse Purchasing and its Measurement. Paper presented at Spring Conference of the Marketing Management Association, Chicago, USA