Transitioning from responsible and reactive to deeply responsible and proactive international business
(2024)
Journal Article
Jones, G. G., Lopes, T. D. S., Pananond, P., van Tulder, R., Sinkovics, N., & Sinkovics, R. R. (2025). Transitioning from responsible and reactive to deeply responsible and proactive international business. Critical Perspectives on International Business, 21(2), 196-225. https://doi.org/10.1108/cpoib-08-2024-0092
Purpose
This paper aims to explore the role of multi-national enterprises in addressing grand societal challenges, emphasising the need for integrating environmental and social aspects into business models. Drawing on the books of Geoffrey Jones (20...
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