The Relative Impact of Culture, Strategic Orientation and Capability on New Service Development Performance.
(2013)
Journal Article
Storey, C., & Hughes, M. (2013). The Relative Impact of Culture, Strategic Orientation and Capability on New Service Development Performance. European Journal of Marketing, 47(5/6), 833-856. https://doi.org/10.1108/03090561311306903
All Outputs (4)
Similarly Different: A Comparison of HRM Practices in MNE Subsidiaries and Local Firms in Turkey. (2013)
Journal Article
Mellahi, K., Demirbag, M., Collings, D., Tatoglu, E., & Hughes, M. (2013). Similarly Different: A Comparison of HRM Practices in MNE Subsidiaries and Local Firms in Turkey. The International Journal of Human Resource Management, 24(12), 2239-2368. https://doi.org/10.1080/09585192.2013.781434
Exploring consumers' motivations to engage in innovation through co-creation activities (2013)
Journal Article
Roberts, D., Hughes, M., & Kertbo, K. (2013). Exploring consumers' motivations to engage in innovation through co-creation activities. European Journal of Marketing, 48(1/2), 147-169. https://doi.org/10.1108/ejm-12-2010-0637Purpose: This paper explores what factors motivate consumers to engage in co-creation innovation activities. We propose that motivations differ across types of activities, whether working independently, as part of a community or directly with the fir... Read More about Exploring consumers' motivations to engage in innovation through co-creation activities.
Implications of Customer and Entrepreneurial Orientations for SME Growth (2013)
Journal Article
Eggers, F., Kraus, S., Hughes, M., Laraway, S., & Snycerski, S. (2013). Implications of Customer and Entrepreneurial Orientations for SME Growth. Management Decision, 51(3), 524-546. https://doi.org/10.1108/00251741311309643Purpose – The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO) (represented by responsiveness to customers) and entrepreneurial orientation (EO) (represented by proactiveness, innovativeness a... Read More about Implications of Customer and Entrepreneurial Orientations for SME Growth.