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The Relative Impact of Culture, Strategic Orientation and Capability on New Service Development Performance.

Storey, C.D.; Hughes, M.

Authors

C.D. Storey

M. Hughes



Citation

Storey, C., & Hughes, M. (2013). The Relative Impact of Culture, Strategic Orientation and Capability on New Service Development Performance. European Journal of Marketing, 47(5/6), 833-856. https://doi.org/10.1108/03090561311306903

Journal Article Type Article
Publication Date 2013
Deposit Date Sep 6, 2012
Journal European Journal of Marketing
Print ISSN 0309-0566
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 47
Issue 5/6
Pages 833-856
DOI https://doi.org/10.1108/03090561311306903
Public URL https://durham-repository.worktribe.com/output/1474406