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Navigating temporary competitive advantage: Pandemic-driven strategies in the global airline industry

Amankwah-Amoah, Joseph; Nyame-Asiamah, Frank; Ayiine-Etigo, David

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Authors

Frank Nyame-Asiamah

David Ayiine-Etigo



Abstract

The present study examines the evolution and dynamics of temporary competitive advantage (TCA) in the volatile airline industry. This is illustrated by using the context of COVID-19 pandemic to understand the risk faced by the global airline industry. By focusing on ‘healthiness’ as a source of competitiveness, many airlines and the industry instituted distinctive initiatives to demonstrate and
deliver hygienically dependable travel experiences. The airline companies adopted a host of new technologies and processes such as biometric boarding, digital health passports, general biometrics,
and bring-your-own-device, to minimize face-to-face interactions and curtail the spread of the virus. These competitive strategies aimed to improve the companies’ operational efficiency, and cost reduction. The avenues for future research, and implications for practicing managers are identified and discussed.

Citation

Amankwah-Amoah, J., Nyame-Asiamah, F., & Ayiine-Etigo, D. (online). Navigating temporary competitive advantage: Pandemic-driven strategies in the global airline industry. Thunderbird International Business Review,

Journal Article Type Article
Acceptance Date Nov 1, 2024
Online Publication Date Nov 20, 2024
Deposit Date Nov 4, 2024
Publicly Available Date Nov 22, 2024
Journal Thunderbird International Business Review
Print ISSN 1096-4762
Electronic ISSN 1520-6874
Publisher Wiley
Peer Reviewed Peer Reviewed
Keywords competitiveness; COVID-19; global airline industry
Public URL https://durham-repository.worktribe.com/output/3080831
Publisher URL https://onlinelibrary.wiley.com/journal/15206874

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