Toward a framework for Responsible AI in storytelling for nonprofit fundraising

Herrero, Marta; Concannon, Shauna

Abstract

AI techniques offer novel and compelling possibilities for nonprofit fundraising (e.g., data science applications can provide a deeper understanding of audiences and donors, and generative methods can create more personalized and persuasive communications) compared to pre-AI digital counterparts (e.g., online giving platforms, and social media fundraising to motivate donors). This chapter proposes a framework model for AI resilience capabilities in nonprofit fundraising that explores the types of knowledges and practices organizations must acquire and follow to understand and practically orientate themselves to using and/or responding to the widespread use of AI technologies. We will focus on AI storytelling as a key form of communication that helps nonprofits create emotional bonds based on empathy, which can thus help ensure their long-term donor loyalty and financial support.

Citation

Herrero, M., & Concannon, S. (2024). Toward a framework for Responsible AI in storytelling for nonprofit fundraising. In G. Ugazio, & M. Maricic (Eds.), . Routledge. https://doi.org/10.4324/9781003468615-11

• Online Publication Date: Nov 7, 2024
• Publication Date: Nov 7, 2024
• Deposit Date: Sep 25, 2024
• Publicly Available Date: Nov 1, 2024
• Publisher: Routledge
• Chapter Number: 9
• ISBN: 9781032743011
• DOI: https://doi.org/10.4324/9781003468615-11
• Public URL: https://durham-repository.worktribe.com/output/2876409
• Publisher URL: https://www.routledge.com/The-Routledge-Handbook-of-Artificial-Intelligence-and-Philanthropy/Maricic-Ugazio/p/book/9781032743011
• Contract Date: Aug 1, 2024