Online internationalisation, psychic distance reduction and the virtuality trap

Yamin, Mohammad; Sinkovics, Rudolf R.

Abstract

This paper examines the effects of online internationalisation on the psychic distance perceptions of internationalising firms. Building on extant internationalisation literatures and exploratory interviews, we generate four propositions positing effects of online internationalisation on psychic distance. The propositions indicate a reduction of psychic distance as a result of experience with online internationalisation. Additionally however, the possibility of a 'virtuality trap', essentially the online analogue of the psychic distance paradox, is also indicated.

Citation

Yamin, M., & Sinkovics, R. R. (2006). Online internationalisation, psychic distance reduction and the virtuality trap. International Business Review, 15(4), 339-360. https://doi.org/10.1016/j.ibusrev.2006.03.002

• Journal Article Type: Article
• Acceptance Date: Mar 27, 2006
• Online Publication Date: May 18, 2006
• Publication Date: 2006-08
• Deposit Date: Sep 25, 2024
• Journal: International Business Review
• Print ISSN: 0969-5931
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 15
• Issue: 4
• Pages: 339-360
• DOI: https://doi.org/10.1016/j.ibusrev.2006.03.002
• Keywords: Internationalisation, Psychic distance, virtuality trap, paradox,
• Public URL: https://durham-repository.worktribe.com/output/2772812