Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation

Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; Sinkovics, Rudolf R.; Bohlen, Greg M.

Abstract

This paper explores whether socio-demographics still have a role to play in profiling green consumers. Following an inter-disciplinary review of the literature, the second part of the paper attempts to address shortcomings identified in previous research. Specifically, hypotheses are developed concerning the relationship between six key socio-demographic variables and five valid and reliable measures of environmental consciousness. These hypotheses are subsequently tested on a large nationwide sample of British consumers and conclusions drawn on the utility of socio-demographic variables for profiling green consumers.

Citation

Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., & Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56(6), 465-480. https://doi.org/10.1016/S0148-2963%2801%2900241-7

• Journal Article Type: Article
• Publication Date: 2003-06
• Deposit Date: Mar 27, 2025
• Journal: Journal of Business Research
• Print ISSN: 0148-2963
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 56
• Issue: 6
• Pages: 465-480
• DOI: https://doi.org/10.1016/S0148-2963%2801%2900241-7
• Keywords: Consumer behaviour, Green consumers, Ecological consumer behaviour
• Public URL: https://durham-repository.worktribe.com/output/2772752