Professor Rudolf Sinkovics rudolf.sinkovics@durham.ac.uk
Professor
Assessing measurement equivalence in cross-national consumer behavior research: Principles, relevance and application issues
Sinkovics, Rudolf R.; Salzberger, Thomas; Holzmüller, Hartmut
Authors
Thomas Salzberger
Hartmut Holzmüller
Contributors
I. Balderjahn
Editor
C. Mennicken
Editor
Citation
Sinkovics, R. R., Salzberger, T., & Holzmüller, H. (1998). Assessing measurement equivalence in cross-national consumer behavior research: Principles, relevance and application issues. In I. Balderjahn, & C. Mennicken (Eds.), New Developments and Approaches in Consumer Behaviour Research (269-288). Macmillan Publishers
| Publication Date | 1998 |
|---|---|
| Deposit Date | Mar 31, 2025 |
| Publisher | Macmillan Publishers |
| Pages | 269-288 |
| Book Title | New Developments and Approaches in Consumer Behaviour Research |
| Keywords | Equivalence, Markt research, Consumer behavior, Scale development |
| Public URL | https://durham-repository.worktribe.com/output/2772712 |
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