Dr Suncica Hadzidedic suncica.hadzidedic@durham.ac.uk
Assistant Professor
Dr Suncica Hadzidedic suncica.hadzidedic@durham.ac.uk
Assistant Professor
Professor Alexandra Cristea alexandra.i.cristea@durham.ac.uk
Professor
Derrick Watson
The effect of emotions and personalisation on continuance use intentions in online health services is underexplored. Accordingly, we propose a research model for examining the impact of emotion- and personalisation-based factors on cancer website reuse intentions. We conducted a study using a real-world NGO cancer-support website, which was evaluated by 98 participants via an online questionnaire. Model relations were estimated using the PLS-SEM method. Our findings indicated that pre-use emotions did not significantly influence perceived personalisation. However, satisfaction with personalisation, and perceived usefulness mediated by satisfaction, increased reuse intentions. In addition, post-use positive emotions potentially influenced reuse intentions. Our paper, therefore, illustrates the applicability of theory regarding continuance use intentions to cancer-support websites and highlights the importance of personalisation for these purposes.
Hadzidedic, S., Cristea, A., & Watson, D. (2023). Effect of emotions and personalisation on cancer website reuse intentions
Publication Date | Jan 2, 2023 |
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Deposit Date | Jan 6, 2024 |
Publicly Available Date | Jan 8, 2024 |
Keywords | cancer website; continuance intention; emotions; perceived usefulness; satisfaction with personalization |
Public URL | https://durham-repository.worktribe.com/output/2115865 |
Publisher URL | https://doi.org/10.48550/arXiv.2301.00886 |
Published Working Paper
(1.7 Mb)
PDF
Licence
http://creativecommons.org/licenses/by/4.0/
Publisher Licence URL
http://creativecommons.org/licenses/by/4.0/
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