Effect of emotions and personalisation on cancer website reuse intentions

Hadzidedic, Suncica; Cristea, Alexandra; Watson, Derrick

Abstract

The effect of emotions and personalisation on continuance use intentions in online health services is underexplored. Accordingly, we propose a research model for examining the impact of emotion- and personalisation-based factors on cancer website reuse intentions. We conducted a study using a real-world NGO cancer-support website, which was evaluated by 98 participants via an online questionnaire. Model relations were estimated using the PLS-SEM method. Our findings indicated that pre-use emotions did not significantly influence perceived personalisation. However, satisfaction with personalisation, and perceived usefulness mediated by satisfaction, increased reuse intentions. In addition, post-use positive emotions potentially influenced reuse intentions. Our paper, therefore, illustrates the applicability of theory regarding continuance use intentions to cancer-support websites and highlights the importance of personalisation for these purposes.

Citation

Hadzidedic, S., Cristea, A., & Watson, D. (2023). Effect of emotions and personalisation on cancer website reuse intentions

• Publication Date: Jan 2, 2023
• Deposit Date: Jan 6, 2024
• Publicly Available Date: Jan 8, 2024
• Keywords: cancer website; continuance intention; emotions; perceived usefulness; satisfaction with personalization
• Public URL: https://durham-repository.worktribe.com/output/2115865
• Publisher URL: https://doi.org/10.48550/arXiv.2301.00886