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Comparing social perceptions of culturally emic protagonists using the Stereotype Content Model: A scale development and adaption process across four languages and eight countries

Schemmerling, Moritz; Friehs, Maria-Therese; Kotzur, Patrick F.; Bastias, Franco; De Keersmaecker, Jonas; Macedo, Francisco G.; Neto, Felix; Neto, Joana; Pietraszkiewicz, Agnieszka; Schmid, Katharina; Sczesny, Sabine; Torres, Claudio; Boehnke, Klaus

Comparing social perceptions of culturally emic protagonists using the Stereotype Content Model: A scale development and adaption process across four languages and eight countries Thumbnail


Authors

Moritz Schemmerling

Maria-Therese Friehs

Franco Bastias

Jonas De Keersmaecker

Francisco G. Macedo

Felix Neto

Joana Neto

Agnieszka Pietraszkiewicz

Katharina Schmid

Sabine Sczesny

Claudio Torres

Klaus Boehnke



Abstract

Cross-cultural comparisons are often based on a single itemset that is used in several cultures and languages being translated semantically correct. In contrast, a new, emic, approach measures the same construct with individually created items for each culture and language. To test this emic approach, the current paper used the stereotype content model (SCM) with its dimensions, warmth, and competence. It is used to compare perceptions of people, residing in different countries, speaking different languages. The current paper reports a study (N = 2,901) that tests whether an adapted scale allows reliable and structurally valid measurement and comparisons of culturally emic protagonists on SCM dimensions across four languages (English, German, Portuguese, Spanish) in eight countries (United States, United Kingdom, Germany, Switzerland, Portugal, Brazil, Spain, Argentina). The warmth dimension emerges as largely universal, but the competence dimension is a more culture-specific construct. Cross-cultural comparisons as to the competence dimension should be treated with care.

Citation

Schemmerling, M., Friehs, M., Kotzur, P. F., Bastias, F., De Keersmaecker, J., Macedo, F. G., …Boehnke, K. (2023). Comparing social perceptions of culturally emic protagonists using the Stereotype Content Model: A scale development and adaption process across four languages and eight countries. Psychological Test Adaptation and Development, 4(1), 350-362. https://doi.org/10.1027/2698-1866/a000067

Journal Article Type Article
Acceptance Date Dec 1, 2023
Online Publication Date Dec 23, 2023
Publication Date 2023-12
Deposit Date Jan 5, 2024
Publicly Available Date Jan 8, 2024
Journal Psychological Test Adaptation and Development
Print ISSN 2698-1866
Publisher Hogrefe
Peer Reviewed Peer Reviewed
Volume 4
Issue 1
Pages 350-362
DOI https://doi.org/10.1027/2698-1866/a000067
Keywords social perception; scale development; stereotype content model; emic; etic; cross-cultural research
Public URL https://durham-repository.worktribe.com/output/2080189

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