Comparing social perceptions of culturally emic protagonists using the Stereotype Content Model: A scale development and adaption process across four languages and eight countries

Schemmerling, Moritz; Friehs, Maria-Therese; Kotzur, Patrick F.; Bastias, Franco; De Keersmaecker, Jonas; Macedo, Francisco G.; Neto, Felix; Neto, Joana; Pietraszkiewicz, Agnieszka; Schmid, Katharina; Sczesny, Sabine; Torres, Claudio; Boehnke, Klaus

Abstract

Cross-cultural comparisons are often based on a single itemset that is used in several cultures and languages being translated semantically correct. In contrast, a new, emic, approach measures the same construct with individually created items for each culture and language. To test this emic approach, the current paper used the stereotype content model (SCM) with its dimensions, warmth, and competence. It is used to compare perceptions of people, residing in different countries, speaking different languages. The current paper reports a study (N = 2,901) that tests whether an adapted scale allows reliable and structurally valid measurement and comparisons of culturally emic protagonists on SCM dimensions across four languages (English, German, Portuguese, Spanish) in eight countries (United States, United Kingdom, Germany, Switzerland, Portugal, Brazil, Spain, Argentina). The warmth dimension emerges as largely universal, but the competence dimension is a more culture-specific construct. Cross-cultural comparisons as to the competence dimension should be treated with care.

Citation

Schemmerling, M., Friehs, M., Kotzur, P. F., Bastias, F., De Keersmaecker, J., Macedo, F. G., …Boehnke, K. (2023). Comparing social perceptions of culturally emic protagonists using the Stereotype Content Model: A scale development and adaption process across four languages and eight countries. Psychological Test Adaptation and Development, 4(1), 350-362. https://doi.org/10.1027/2698-1866/a000067

• Journal Article Type: Article
• Acceptance Date: Dec 1, 2023
• Online Publication Date: Dec 23, 2023
• Publication Date: 2023-12
• Deposit Date: Jan 5, 2024
• Publicly Available Date: Jan 8, 2024
• Journal: Psychological Test Adaptation and Development
• Print ISSN: 2698-1866
• Publisher: Hogrefe
• Peer Reviewed: Peer Reviewed
• Volume: 4
• Issue: 1
• Pages: 350-362
• DOI: https://doi.org/10.1027/2698-1866/a000067
• Keywords: social perception; scale development; stereotype content model; emic; etic; cross-cultural research
• Public URL: https://durham-repository.worktribe.com/output/2080189