Professor Julie Hodges julie.hodges@durham.ac.uk
Professor
The role of the CEO and leadership branding - credibility not celebrity.
Hodges, J.
Authors
Contributors
R. Burke
Editor
G. Martin
Editor
C. Cooper
Editor
Citation
Hodges, J. (2011). The role of the CEO and leadership branding - credibility not celebrity. In R. Burke, G. Martin, & C. Cooper (Eds.), Corporate Reputation: Managing Opportunities and Threats (181-198). Gower
| Publication Date | 2011-05 |
|---|---|
| Deposit Date | May 28, 2012 |
| Pages | 181-198 |
| Book Title | Corporate Reputation: Managing Opportunities and Threats |
| Chapter Number | 9 |
| Public URL | https://durham-repository.worktribe.com/output/1684999 |
| Publisher URL | http://www.gowerpublishing.com/isbn/9780566092053 |
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