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Opt-in Choice of Mobile Advertising: The Role of Usage Context Paper.

Xiao, S.H.; Yermekbayeva, D.

Authors

D. Yermekbayeva



Citation

Xiao, S., & Yermekbayeva, D. (2012, December). Opt-in Choice of Mobile Advertising: The Role of Usage Context Paper. Paper presented at Academy of Marketing Annual Conference 2012., University of Southampton, Southampton, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Annual Conference 2012.
Conference Location University of Southampton, Southampton, UK.
Publication Date 2012
Deposit Date Mar 9, 2015
Public URL https://durham-repository.worktribe.com/output/1684128