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Using Discourse Analysis in Case Study Research in Business-to-Business Contexts.

Ellis, N.; Rod, M.

Authors

M. Rod



Contributors

R. Marshall
Editor

H. Pattinson
Editor

A. Woodside
Editor

Citation

Ellis, N., & Rod, M. (2014). Using Discourse Analysis in Case Study Research in Business-to-Business Contexts. In R. Marshall, H. Pattinson, & A. Woodside (Eds.), Field Guide to Case Study Research in Business-to-Business Marketing (Advances in Business Marketing & Purchasing book series) (77-99). Emerald

Publication Date 2014
Deposit Date Jul 1, 2011
Publisher Emerald
Pages 77-99
Series Number 21
Book Title Field Guide to Case Study Research in Business-to-Business Marketing (Advances in Business Marketing & Purchasing book series).
Public URL https://durham-repository.worktribe.com/output/1658361


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