Professor Nicholas Ellis n.t.ellis@durham.ac.uk
Part Time Teacher Seminars / Lectures
Using Discourse Analysis in Case Study Research in Business-to-Business Contexts.
Ellis, N.; Rod, M.
Authors
M. Rod
Contributors
R. Marshall
Editor
H. Pattinson
Editor
A. Woodside
Editor
Citation
Ellis, N., & Rod, M. (2014). Using Discourse Analysis in Case Study Research in Business-to-Business Contexts. In R. Marshall, H. Pattinson, & A. Woodside (Eds.), Field Guide to Case Study Research in Business-to-Business Marketing (Advances in Business Marketing & Purchasing book series) (77-99). Emerald
| Publication Date | 2014 |
|---|---|
| Deposit Date | Jul 1, 2011 |
| Publisher | Emerald |
| Pages | 77-99 |
| Series Number | 21 |
| Book Title | Field Guide to Case Study Research in Business-to-Business Marketing (Advances in Business Marketing & Purchasing book series). |
| Public URL | https://durham-repository.worktribe.com/output/1658361 |
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