Dr Hazel Huang hazel.huang@durham.ac.uk
Assistant Professor
Are Consumer and Brand Personalities the Same?
Huang, H.H.; Mitchell, V-W.; Rosenaum-Elliott, R.
Authors
V-W. Mitchell
R. Rosenaum-Elliott
Citation
Huang, H., Mitchell, V., & Rosenaum-Elliott, R. (2012). Are Consumer and Brand Personalities the Same?. Psychology and Marketing, 29(5), 334-349. https://doi.org/10.1002/mar.20525
| Journal Article Type | Article |
|---|---|
| Publication Date | 2012-05 |
| Deposit Date | Jan 23, 2012 |
| Journal | Psychology and Marketing |
| Print ISSN | 0742-6046 |
| Electronic ISSN | 1520-6793 |
| Publisher | Wiley |
| Peer Reviewed | Peer Reviewed |
| Volume | 29 |
| Issue | 5 |
| Pages | 334-349 |
| DOI | https://doi.org/10.1002/mar.20525 |
| Public URL | https://durham-repository.worktribe.com/output/1498290 |
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