Professor Gretchen Larsen gretchen.larsen@durham.ac.uk
Professor
Critical Arts Marketing
Larsen, G.; Kerrigan, F.
Authors
F. Kerrigan
Contributors
M. Tadajewski
Editor
M. Higgins
Editor
J. Denegri-Knott
Editor
R. Varman
Editor
Abstract
Business art is the step that comes after Art. I started as a commercial artist, and I want to finish as a business artist. After I did the thing called “art” or whatever it’s called, I went into business art. I wanted to be an Art Businessman or a Business Artist. Being good in business is the most fascinating kind of art. During the hippies era people put down the idea of business – they’d say “Money is bad”, and “Working is bad”, but making money is art and working is art and good business is the best art.
Citation
Larsen, G., & Kerrigan, F. (2018). Critical Arts Marketing. In M. Tadajewski, M. Higgins, J. Denegri-Knott, & R. Varman (Eds.), The Routledge companion to critical marketing (135-152). Routledge. https://doi.org/10.4324/9781315630526-8
Online Publication Date | Sep 21, 2018 |
---|---|
Publication Date | Sep 21, 2018 |
Deposit Date | May 31, 2018 |
Publicly Available Date | Mar 21, 2020 |
Publisher | Routledge |
Pages | 135-152 |
Book Title | The Routledge companion to critical marketing. |
Chapter Number | 8 |
ISBN | 9781138641402 |
DOI | https://doi.org/10.4324/9781315630526-8 |
Public URL | https://durham-repository.worktribe.com/output/1636077 |
Publisher URL | https://www.routledge.com/9781315630526 |
Contract Date | Mar 12, 2018 |
Files
Accepted Book Chapter
(765 Kb)
PDF
Copyright Statement
This is an Accepted Manuscript of a book chapter published by Routledge in The Routledge Companion to Critical Marketing on 21 Sep 2018, available online: https://www.routledge.com/9781315630526
You might also like
Algorithmic personalization and brand loyalty: An experiential perspective
(2024)
Journal Article
Constructing Consumer-Masstige Brand Relationships in a Volatile Social Reality
(2022)
Journal Article
Consumption of Music
(2019)
Book Chapter
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2025
Advanced Search