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Critical Arts Marketing

Larsen, G.; Kerrigan, F.

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F. Kerrigan


M. Tadajewski

M. Higgins

J. Denegri-Knott

R. Varman


Business art is the step that comes after Art. I started as a commercial artist, and I want to finish as a business artist. After I did the thing called “art” or whatever it’s called, I went into business art. I wanted to be an Art Businessman or a Business Artist. Being good in business is the most fascinating kind of art. During the hippies era people put down the idea of business – they’d say “Money is bad”, and “Working is bad”, but making money is art and working is art and good business is the best art.


Larsen, G., & Kerrigan, F. (2018). Critical Arts Marketing. In M. Tadajewski, M. Higgins, J. Denegri-Knott, & R. Varman (Eds.), The Routledge companion to critical marketing (135-152). Routledge.

Acceptance Date Mar 12, 2018
Online Publication Date Sep 21, 2018
Publication Date Sep 21, 2018
Deposit Date May 31, 2018
Publicly Available Date Mar 21, 2020
Publisher Routledge
Pages 135-152
Book Title The Routledge companion to critical marketing.
Chapter Number 8
ISBN 9781138641402
Public URL
Publisher URL


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