Professor Nicholas n.t.ellis@durham.ac.uk
Dissertation/SCA/SBP Supervisor
Managing Trade Marketing Relationships in Non FMCG Sectors: A Case Study.
Ellis, N.; Mayer, R.; Radford, V.
Authors
R. Mayer
V. Radford
Citation
Ellis, N., Mayer, R., & Radford, V. (1999). Managing Trade Marketing Relationships in Non FMCG Sectors: A Case Study. International journal of customer relationship management, 2(3), 205-216
| Journal Article Type | Article |
|---|---|
| Publication Date | 1999 |
| Deposit Date | Jul 1, 2011 |
| Journal | International Journal of Customer Relationship Management |
| Print ISSN | 1461-4561 |
| Volume | 2 |
| Issue | 3 |
| Pages | 205-216 |
| Public URL | https://durham-repository.worktribe.com/output/1530561 |
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